Automotive Industry

Fiesta profitability on 'razor's edge'; The growing competition in Europe's crowded supermini segment means it's tougher than ever to make money.

Automotive News Europe, July, 2002 by Wernle, Bradford

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The car business is all about making money. Ford of Europe has big hopes its new Fiesta will be able to earn a profit, but Earl Hesterberg, Ford of Europe vice president for marketing, sales and service, knows that won't be easy.

"The Fiesta can be profitable, but it's on a razor's edge," he said. "We have to have supply and demand balanced, and we have to be competitive with the segment leader, generally regarded as the Volkswagen Polo."

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Ford's efforts to get the balance right with the Fiesta mirror the difficulties manufacturers experience with superminis ...

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Automotive Industry

Fiesta profitability on 'razor's edge'; The growing competition in Europe's crowded supermini segment means it's tougher than ever to make money.

Automotive News Europe, July, 2002 by Wernle, Bradford

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