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Automotive News Europe, July, 2002 by Johnson, Richard
THE US dollar was so strong in 1986 that almost every European automaker worked up ambitious plans to sell tens of thousands of cars a year in North America.
It was all settled. Rover Group would sell 50,000 Honda Accord-based 800s in America under the name Sterling. Peugeot would send another 50,000 405s and 505s to the USA.
Citroen had all but decided to re-enter the American market.
Renault, which then owned American Motors, planned to offer big Renault 21 sedans alongside the Alliance and Encore econoboxes it already sold there. Alfa Romeo had lofty US targets for the ...
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