Automotive Industry
Industry: Email Alert RSS FeedDenso wants to be a Tier 1 integrator in Europe.
Automotive News Europe, July, 2002 by Treece, James
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Denso wants to grow by selling more of its diesel engine components and air conditioning systems in Europe.
As European automakers increasingly buy complete systems rather than individual parts, Denso believes its wide product range gives it a competitive advantage.
"People will see our strengths," said Koichi Fukaya, managing director in charge of Denso's Thermal Systems Group. "That will allow us to be a Tier 1 integrator."
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That strategy will be more important than expanding product lines, officials said at Denso's headquarters here, near Toyota City. ...
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