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Automotive News Europe, August, 2002
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Executive director of design, Premier Automotive Group
Peter Horbury is busy these days seeing Volvo's flagship XC90 sport-utility into production. The 52-year-old Englishman is one of the design community's most articulate, energetic and popular figures. A native of Alnwick in the far north of England, Horbury developed the design language that has made Volvo almost, well, sexy.
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During his tenure, Volvo has shed its reputation as a maker of sturdy but boring shoeboxes. The XC90 manages to be a vehicle with considerable presence but without the aggressive pose Volvo knew many ...
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