Public relations executive, Richard Gaul.

Automotive News Europe,  August, 2002  

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Director, corporate affairs, BMW

Since joining BMW as head of public relations in 1985, Richard Gaul, 56, has dealt with almost every kind of crisis. Except one. He's never had to explain a collapse in BMW brand sales. That's never happened.

But Gaul, the dean of Europe's PR bosses, had the job of explaining why BMW couldn't fix Rover and finally had to sell it. He handled every desperate phase of BMW's six-year Rover debacle with grit and good humor. Gaul never lost his credibility - even as several fine young BMW executives were being discarded in a series of shakeups that ...

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