Automotive Industry

GM to rely on 'architectures,' not platforms.(News)

Automotive News Europe, September, 2002 by Ciferri, Luca

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Byline: Luca Ciferri Automotive News Europe

Robert Lutz says General Motors does not believe in world cars, but rather in flexible "architectures" adapted to local needs.

Speaking at a California seminar, the GM vice chairman and product czar said the company is abandoning the "platform" as a way of defining what attributes GM vehicles share.

A GM platform has been a rigid set of hard points of the same length and width, with common suspension systems. Brand differentiation is only possible through changes in sheet metal and trim.

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Automotive Industry

GM to rely on 'architectures,' not platforms.(News)

Automotive News Europe, September, 2002 by Ciferri, Luca

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