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Automotive Industry
Industry: Email Alert RSS FeedSkoda stylist turns Bentley boy.(News)
Automotive News Europe, November, 2002 by Wernle, Bradford
Byline: Bradford Wernle
WHEN DIRK van Braeckel moved from his job as design chief of Skoda to join Rolls-Royce and Bentley in 1999, many people questioned his decision. How could someone responsible for an east European mass-market brand contend with the design of global luxury icons?
Well, Van Braeckel has been vindicated on two fronts. Led by clean, simple, elegant designs, Skoda has become a major success story. And when the Bentley Continental GT was shown at the Paris auto show in September, it was a major hit.
With the new Bentley, Van Braeckel and his team have ...
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