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Industry: Email Alert RSS FeedFiat gets a tough guy for a hard job.(News)
Automotive News Europe, November, 2002 by Ciferri, Luca
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Byline: Luca Ciferri Automotive News Europe
Gianni Coda, a fast-talking, chain-smoking former earth-moving equipment executive, may be the key man in the struggle to fix Fiat Auto.
The 56-year-old has taken Turin by storm since arriving from Brazil in February to run the new Fiat-Lancia-Light Commercial Vehicle business unit. He's so intense that he's apt to jump on his chair to make a point.
"Fixing Fiat Auto is a hard job, but we have to do it," says Coda, his voice rising suddenly.
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Coda's success turning around Fiat's Latin American operations led to his ...
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