Ford is rethinking PAG's superfast growth strategy.(News)

Automotive News Europe,  November, 2002  by Wernle, Bradford

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Byline: Bradford Wernle Automotive News Europe

Ford officials are no longer talking about the ambitious growth targets they once cited for the Premier Automotive Group.

For example, neither Nick Scheele, president and chief operating officer of Ford Motor Co., nor Premier Chairman Mark Fields will say when Jaguar will begin selling 200,000 units a year.

That sales target was part of the long-term strategy under Jac Nasser, ex-Ford CEO, and Wolfgang Reitzle, Fields' predecessor. Fields was appointed Premier chairman last spring.

Premier was formed in March 1999 shortly ...

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