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Industry: Email Alert RSS FeedCarmakers disagree on build to order.(News)
Automotive News Europe, November, 2002 by Cullen, Thomas James
Byline: Thomas James Cullen Automotive News Europe
European automakers are taking very different approaches as they try to cut waiting times for custom-order vehicles.
Automakers see both inbound logistics - moving parts to assembly plants - and the outbound logistics of moving cars from plants to buyers as tools to help them increase sales margins. But their tactics vary.
German carmakers emphasize build-to-order vehicles but expect customers to wait for them. Japanese brands such as Toyota and Honda focus on improving their production process. General Motors and Ford have ...
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