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Industry: Email Alert RSS FeedMitsubishi envisions a niche role in Europe.(News)
Automotive News Europe, November, 2002 by Snyder, Jesse
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Byline: Jesse Snyder Automotive News Europe
Mitsubishi Motor Sales Europe will cut its number of platforms but may expand into more niches to reach a mid-decade sales goal of 300,000 units, says CEO Stefan Jacoby.
"We have too many models," Jacoby said before the Birmingham auto show. "We have to streamline."
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In 12 months since joining Mitsubishi from Volkswagen, Jacoby, 44, has focused on stemming losses and restructuring the dealer network. He is trying to bolster falling sales of a diverse, aging lineup of cars, sport-utilities, minivans and a pickup ...
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