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Automotive Industry
Industry: Email Alert RSS FeedAfter years of neglect, Fiat rediscovers Turin's design houses.(Cover Story)
Automotive News Europe, November, 2002 by Ciferri, Luca
Byline: Luca Ciferri Automotive News Europe
Turin's famed independent styling studios are designing Fiats, Lancias and Alfa Romeos once again after a decade in which almost all new Fiat Auto cars were designed in-house.
So far the big winner is Italdesign-Giugiaro, the Turin studio headed by legendary designer Giorgetto Giugiaro.
"In the past years, we had been a little bit too arrogant, thinking that we were able to do everything by ourselves," said Nevio di Giusto, head of product development for the Fiat/Lancia/Light Commercial Vehicles business unit.
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