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Industry: Email Alert RSS FeedWhy is Ford so little known in so many countries?(News)
Automotive News Europe, November, 2002 by Feast, Richard
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Byline: Richard Feast Automotive News Europe
Ford President Nick Scheele leads a team of his top decision-makers on an extensive tour of China and other countries in Asia this month. The purpose is to spell out the group's grand strategy for the region.
It's a relief to know there is one, because it is not always clear where Ford is going globally.
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The group seemed happy to allow its competitors to lead the way in all significant emerging markets in recent years. Ford rivals all invested heavily in vehicle projects in China, India, central Europe, Russia, South Korea and ...
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