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Industry: Email Alert RSS FeedGM Internet guru goes Dutch.(News)
Automotive News Europe, November, 2002 by Weernink, Wim Oude
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Byline: Wim Oude Weernink
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WHEN MICHAEL Bergmann took over as managing director of Opel Nederland in August 2001, he inherited 33 consecutive years of market leadership for Opel in the Netherlands. With competition from French rivals Renault and Peugeot, it will be tough for Opel to stay No. 1. But Bergmann says: "I enjoy being challenged." Before joining Opel in the Netherlands, Bergmann was European regional director for e-GM, General Motors' e-business unit. He joined e-GM in 1999 to develop a business-to-consumer Internet strategy for Europe. Before that he was ...
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