Ford gets set for centenary.(News)

Automotive News Europe,  November, 2002  by Morton, Ian

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Byline: Ian Morton Automotive News Europe

Ford will begin its 100th anniversary celebrations in Europe at the Geneva auto show in March 2003. The automaker plans to stage special events in Europe all the way through to the Frankfurt auto show that takes place the following September.

Ford expects to involve more than half a million people in its European festivities over the seven-month period, according to a company source.

Ford manufacturing employees and their families, plus suppliers, dealers and loyal customers, are expected to join in the centenary celebrations.

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