Chrysler wants a new image; Repositioning campaign will stress design and technology achievements.(News)

Automotive News Europe,  November, 2002  by Ostle, DorotheE

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Byline: Dorothee Ostle Automotive News Europe

DaimlerChrysler's Chrysler brand plans a major marketing campaign aimed at changing its image in Europe.

The campaign, created by KNSK Hamburg, is designed to support the US brand's growth strategy in Europe. KNSK Hamburg is part of BBDO, Chrysler's lead global advertising agency.

In Germany, Chrysler aims to achieve a 1 percent market share, or sales of 30,000 to 35,000 units, by 2006. The share includes sales of the Jeep brand. Chrysler will sell around 22,000 vehicles in Germany this year, about a fourth of which will be ...

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