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Automotive Industry
Industry: Email Alert RSS FeedThe world may still need Saab, but does GM need the aggravation?(Cover Story)
Automotive News Europe, December, 2002 by Feast, Richard
Byline: Richard Feast Automotive News Europe
Saab Automobile missed out on the longest, strongest rise in demand for prestige products the world has known.
On all counts, General Motors has failed Saab. And that raises a big question. If GM requires over 12 years to turn round a tiny automaker, is it time to think the unthinkable? That GM might be better off without Saab?
Saab's sales this year - fewer than 125,000 units - will be lower than they were before GM first bought a share in the company in 1989.
Since that time, Saab has consistently missed its declared sales ...
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