Carmakers choose rallying over F1.(Cover Story)

Automotive News Europe,  December, 2002  by Weernink, Wim Oude

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Byline: Wim Oude Weernink Automotive News Europe

A growing number of automakers see rallying as a popular and more cost-effective way to race than the more glamorous Formula One.

Automakers traditionally view motorsports as a prime way to build brand image and sell cars to race fans. Formula One's colorful spectacle of thousand-horsepower racers hurtling around tight tracks in exotic locations from Monaco to Malaysia has long made it racing's top attraction.

But F1 is in a small slump. Skyrocketing costs are bankrupting smaller teams. Ferrari is recently so dominant that ...

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