Automotive Industry

What you drive really DOES matter.(Column)

Automotive News Europe, December, 2002 by Crain, Keith

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Byline: KEITH CRAIN

I'VE BEEN putting several vehicles through their paces lately, and I am amazed at how what you drive affects the way the world perceives you and how you perceive the world.

I have been driving everything from a pickup truck to a luxury sport-utility to a luxury car to a sports car to an economy car. All in a couple weeks.

If you had asked me before, I would have told you that it really doesn't make a difference what you drive. I was wrong. And I am quite surprised at what a difference it makes.

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Automotive Industry

What you drive really DOES matter.(Column)

Automotive News Europe, December, 2002 by Crain, Keith

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