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Industry: Email Alert RSS FeedDespite image, Kia plans exec car.(News)
Automotive News Europe, December, 2002 by Wright, Chris
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Byline: Chris Wright Automotive News Europe
Kia may be seeking a more youthful image, but it will also launch a new lower-luxury executive sedan early next year.
Kia will introduce the Opirus in South Korea in January and unveil it in Europe at the Geneva auto show in late February. Kia considers the Opirus an important "halo effect" car despite it being at odds with the image the company is building as Hyundai's junior brand.
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With parent company Hyundai taking the role of the more classic, upmarket brand, Kia's image is being shifted towards a younger, more ...
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