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Industry: Email Alert RSS FeedOpel surprised by success of OPC models.(News)
Automotive News Europe, December, 2002
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Byline: Dorothee Ostle
When Opel launched the OPC performance version of its Zafira a little more than a year ago, executives figured the car would never make any money.
They were wrong. The special Zafira, which is priced at [euro]28,995, has been a surprise hit. Opel is now expanding its plans for OPC (Opel Performance Center) models.
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"We wanted to boost our image with this performance version and make a connection to our motorsport activities," a senior Opel manager said. "We knew it would cost money. We thought it would never pay off in terms of profit, ...
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