BMW aims to overtake Mercedes' lead by 2008.(News)(Brief Article)

Automotive News Europe,  January, 2003  by Henry, Jim

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Byline: Jim Henry

BMW intends to outsell Mercedes-Benz globally by 2008 by boosting volume 40 percent, said BMW Chairman Helmut Panke.

"Why shouldn't we beat Mercedes, not just here in the USA but worldwide?" Panke said in an interview at the Detroit auto show.

The BMW brand outsold Mercedes in the USA last year: 232,032 units to 213,225. BMW came within 2,077 units of topping Lexus as the top-selling US luxury brand.

Including the Mini brand and its 24,950 US sales, the BMW group beat both Lexus and Mercedes in the USA. But Mercedes has a substantial lead in ...

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