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Industry: Email Alert RSS FeedThe man who inspired Beetle mania.(News Heinz Nordhoff)
Automotive News Europe, January, 2003 by Weernink, Wim Oude
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Byline: Wim Oude Weernink Automotive News Europe
Except for maybe Henry Ford and the Model T, no person has ever been more closely associated with the success of a single car model than Heinz Nordhoff is with the Volkswagen Beetle.
But Nordhoff could so easily have taken a direction away from Volkswagen.
As a student, he was focused on shipbuilding. His first job was in aeronautics. His early career was spent at two other auto companies. Only the Great Depression of the 1930s kept him from emigrating to America to join a third automaker.
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Nordhoff was almost 50 before he ...
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