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Mazda wants women racers for TV series.(News)(Brief Article)

Automotive News Europe, January, 2003

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Byline: Chris Wright

Mazda is entering the world of reality television in a UK experiment that could spread around the globe for the brand.

The company wants to marry the success of reality TV shows such as Pop Idol in the UK with the more conventional marketing tool of a one-make race series. One big difference, however: It will be for women only.

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Mazda UK will advertise in women's magazines for 2,000 race applicants whose number will be reduced through heats over the next few months. The final 16 will then form the grid for the one-make series in 2004. And the car they ...

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Automotive Industry

Mazda wants women racers for TV series.(News)(Brief Article)

Automotive News Europe, January, 2003

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