Automotive Industry
Industry: Email Alert RSS FeedGrowing pressure from Ford starts to irritate Volvo.(Cover Story)
Automotive News Europe, February, 2003
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Byline: Bradford Wernle Automotive News Europe
Ford Motor Co.'s demanding style as it pushes for more profit from the Premier Automotive Group is making some of PAG's luxury brands - Volvo, in particular - uneasy.
Senior management in Dearborn expects Volvo to share sacrifices being made company-wide as Ford strives to return to financial health. Ford faces a delicate balancing act: respecting Volvo's culture and preserving what is best in the Swedish company while at the same time getting Volvo to make a bigger contribution to Ford profits.
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