Privacy curtains? Bullet-proof armor? Cigar? Certainly, sir.(News)

Automotive News Europe,  February, 2003  

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Byline: David Sedgwick Automotive News Europe

I stepped into the Maybach showroom in the swank Mayfair district of London. I tried to ignore the Smart car in the corner as I made eye contact with Simon Inglefield.

"Good morning, your excellency," Inglefield said, demonstrating proper knowledge of embassy protocol.

Today I am the ambassador from an imaginery principality. I wanted to see what it's like to purchase a customized Maybach sedan, so Inglefield and I had agreed on some role-playing.

The "bespoke" car is a key part of Maybach's marketing ...

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