Automotive Industry

Armand's way is still PSA's way.(Opinion)

Automotive News Europe, February, 2003

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Byline: Sylviane de Saint-Seine

LOOKING AT Armand Peugeot and how the company he founded 100 years ago behaves today, a phrase from a Frank Sinatra song springs to mind: "I did it my way."

PSA/Peugeot-Citroen appears to have it in its genes to go against the trend. It does things that the rest of the industry feels are silly or hazardous. That's how Armand Peugeot's family felt about his enthusiasm for motorized boxes on wheels.

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Armand, who enters the European Automotive Hall of Fame in Geneva next month, had to convince his powerful industrial family that the car ...

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Automotive Industry

Armand's way is still PSA's way.(Opinion)

Automotive News Europe, February, 2003

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