Automotive Industry
Industry: Email Alert RSS FeedGM plans to use Daewoo as in-house coachbuilder.(News)(GM Daewoo Auto and Technology)
Automotive News Europe, March, 2003 by Ciferri, Luca
Byline: Luca Ciferri Automotive News Europe
GM Daewoo Auto & Technology is forging a unique identity as a builder of mainstream vehicles for other brands.
At full stream, GM Daewoo plans to export 60 percent of production from South Korea. Of that, 70 percent will be marketed as brands of General Motors-allied companies.
The GM plan is that 500,000 of the 1.15 million units of Daewoo's installed capacity in South Korea will be sold as Buicks in China, Chev-rolets in North and South America, and Suzukis in North America and Japan.
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In essence, GM Daewoo would become ...
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