US makers lose ground in Texas.(News)

Automotive News Europe,  March, 2003  

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Byline: Mark Rechtin Automotive News Europe

The US auto industry is surprised by how fast Asian and European automakers are capturing market share in the state of Texas.

Texas is the second-biggest US new-vehicle market after California and long considered a fortress for the major US automakers: General Motors, Ford and the Chrysler unit of DaimlerChrysler.

Since 1997, GM, Ford and Chrysler have lost a combined 18.8 percentage points of car share and 5.5 points of light-truck share in Texas, cutting the domestic-brand share to 38.6 percent and 79.9 percent, respectively, ...

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