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Industry: Email Alert RSS FeedWhy Ford put 5, not 7 seats in the C-Max.(News)(weight penalty )(Brief Article)
Automotive News Europe, March, 2003 by Wernle, Bradford
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Byline: Bradford Wernle
In the end, Ford's much debated decision to make its C-Max compact minivan with five and not seven seats hinged on the extra weight penalty Ford did not believe its customers wanted to pay.
"For every Focus C-Max, there's a competitor carrying a 90kg weight penalty for something they don't need and never use," said Martin Leach, president of Ford of Europe. "If you really need to carry seven people, drive a Galaxy."
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Ford's decision was also swayed by its own view of its strongest brand attributes, one of which is driving dynamics. ...
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