Automotive Industry
Industry: Email Alert RSS FeedToyota takes new Avensis upmarket.
Automotive News Europe, March, 2003
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Byline: Wim Oude Weernink Automotive News Europe
Toyota is making its new Avensis more upscale than the old model in response to declining sales in the upper-medium segment.
Toyota wants the new Avensis to rival lower-luxury cars such as the BMW 3-series, win more fleet and lease sales, and achieve higher margins.
The share of upper-medium models in western Europe has fallen from 14.9 percent - about 2.5 million units - of total new-car sales in 1997 to 11 percent or 1.96 million units last year.
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