As things get tough even Peugeot turns to incentives.(News)

Automotive News Europe,  March, 2003  by Saint-Seine, Sylviane de

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Byline: Sylviane de Saint-Seine Automotive News Europe

For the first time in years, Peugeot is using incentives to sell cars, including the 307 and the 206, Europe's best-selling model in 2002.

Peugeot had left broad discount campaigns to its sister brand Citroen and other volume carmakers. But in February, Peugeot's western European sales slumped 11.5 percent from February 2002, triple the market's average decline of 3.5 percent. In contrast, discounting Citroen's sales soared 14.5 percent.

"We'll be offering incentives in March, notably on the 206," Peugeot ...

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