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FindArticles > Automotive News Europe > March, 2003 > Article > Print friendly

Bosch's model is the right model.(Opinion)(Robert Bosch)(Bosch Braking Systems Div.)

ROBERT BOSCH'S long-standing and highly successful business model has begun to come under question.

Since the 1960s, Bosch has been a risk-taking technology leader spending heavily on research and development, hoping that its groundbreaking ideas and products catch on with consumers and pay off for as long as possible.

Its leadership in antilock brakes and fuel injection are great examples. They helped Bosch become the largest, most powerful supplier in the world that did not start life as the components division of a big carmaker.

But in the current era of heavy cost ...