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Industry: Email Alert RSS FeedPorsche's 4th car line? Now we know.
Automotive News Europe, March, 2003 by Johnson, Richard
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Byline: Richard Johnson
PORSCHE HAS a clever plan to run off 1,500 copies of the Carrera GT at a base selling price of [euro]390,000.
Revenue from the limited-edition supercar will equal about 15 percent of Porsche's annual sales. That adds up to a lot of Boxsters. Profits from the Carrera GT should represent an even bigger share of Porsche's overall net income.
In fact, as an enterprise this is probably bigger and more profitable than either BMW's Rolls-Royce subsidiary or DaimlerChrysler's Maybach venture. If Porsche keeps this up even Ferrari may feel threatened.
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