Automotive Industry
Industry: Email Alert RSS FeedNew diesels to boost Nissan sales in Europe.
Automotive News Europe, March, 2003 by de Saint-Seine, Sylviane
Byline: Sylviane de Saint-Seine Automotive News Europe
Nissan expects its European sales to rebound to 580,000 units in 2005, more than 20 percent up from last year, with help from new diesel engines and the latest version of the Micra supermini.
"In the past few years we've accepted losing market share in order to be profitable again," said Mario Canavesi, Nissan Europe's head of sales and marketing. "Now that Europe is again making money, we can think about expanding sales volumes and market share."
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