Automotive Industry

Daewoo sees an entry-level role in Germany; Opel dealers are key to increasing coverage of market to 70 percent.(News)

Automotive News Europe, April, 2003

Content provided
in partnership with

Byline: Harald Hamprecht Automobilwoche

GM Daewoo Auto & Technology is beginning a new product and sales network offensive in Germany with the aim of more than doubling sales.

"This year we expect to achieve German sales of more than 10,500 units," said Erhard Spranger, who heads the GM Daewoo transition team in Europe.

About 5,000 new Daewoos were registered in Germany in 2002.

Daewoo has a German sales network of 282 dealers and 10 service partners. "Our market coverage is not more than 40 percent. We have to change that," said Spranger.

Most Popular Articles in Autos: Service Slants; 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...; Transmission considerations: beyond the manual gearbox; Buell Motorcycle engineering, innovation, & dedication: in an industry ...; 100 + 10: America's oldest automotive magazine celebrates its 110th year ...; More »

...

Read the rest of this article with a Free Trial at HighBeam Research.

Automotive Industry

Daewoo sees an entry-level role in Germany; Opel dealers are key to increasing coverage of market to 70 percent.(News)

Automotive News Europe, April, 2003

Find Research Guides for:

Find Featured Titles for: Autos

Most Popular Articles in Autos

Most Popular Publications in Autos