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0% virus could spread to Europe.(Cover Story)

Automotive News Europe, April, 2003

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Byline: Bradford Wernle

Zero percent financing has been revived in the USA and European carmakers are feeling the heat.

Following the start of the Iraq war, aggressive financing offers by General Motors and Ford in North America brought sharp criticism from Volkswagen group Chairman Bernd Pischetsrieder last week.

Pischetsrieder said such offers "deceive" customers and that VW would not participate. But there were signs some VW dealers were making aggressive offers of their own.

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And European carmakers know if the war is prolonged and creates further economic ...

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Automotive Industry

0% virus could spread to Europe.(Cover Story)

Automotive News Europe, April, 2003

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