Too much brand purity?(Opinion)

Automotive News Europe,  April, 2003  

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Byline: Richard Johnson

GENERAL MOTORS is rapidly folding Saab into its European operations. First it combined Opel and Saab product development functions and now it's integrating their national sales companies.

There is also talk of building Saabs at GM plants in North America.

Why did it take so long to do these things? It's not as though Saab just arrived in the General Motors family. GM took management control in 1988.

The American company says it was too hands-off, but is now getting serious about leveraging its vast economy of scale to help slow-growing Saab.

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