PSA prefers profitability to sheer size.(News)(Brief Article)

Byline: Georg Auer

Frederic Saint-Geours, managing director of PSA/Peugeot-Citroen's Automobiles Peugeot unit, talked about the company's goals with reporter Georg Auer.

Where do you want to take PSA in the future? Do you want to make it Europe's largest automaker?

We want to reach a volume of 4 million cars by 2006. We are not interested in who is the biggest. That is not our problem. Our intention is not to be the biggest, but to have good profitability. We want to have 6 percent return on revenue.

Why does everybody discuss margins as the return on revenue rather ...