Automotive Industry
Industry: Email Alert RSS FeedFrom a tiny base, pickups develop niche in Europe.(News)(Mitsubishi Portugal)
Automotive News Europe, April, 2003 by Soares de Oliveira, Paulo
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Byline: Paulo Soares de Oliveira
Japanese automakers are using new product features and beach-lifestyle marketing to boost sales of the lowly pickup truck in Europe.
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Mitsubishi introduced four-seat, club cabin and five-seat, double cabin versions of its L200 pickup to broaden the appeal beyond the basic two-seat commercial vehicle. But a Mitsubishi Portugal effort three years ago that linked beach life to a sporty yellow L200 derivative boosted annual sales among young buyers by 156 percent to 6,700 units between 1996 and 2000. The beach-culture tactic was a new way of trying ...
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- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »