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Industry: Email Alert RSS FeedCitroen wants China dealers to equal Europeans.(News)
Automotive News Europe, May, 2003
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Byline: Chris Wright
Citroen wants its 450 Chinese dealers to achieve European standards to bolster the French automaker's drive to retain an 8 percent share of a booming marketplace.
Already 45 dealers have passed Citroen's Gold Dragon Charter, a quality certification bringing them up to standards equal to those in Europe. Citroen wants to have 110 upgraded by year-end.
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"Like the vehicles we sell in China, we want our dealers to be first class," said Citroen Managing Director Claude Satinet. "Con-sumers in China do not want old ideas or out of date ...
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