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For now, Germans are protected from impact of strong euro.

Automotive News Europe, May, 2003 by Snyder, Jesse

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Byline: Jesse Snyder

The strength of the euro against the US dollar is tilting against export-oriented German premium carmakers.

The euro has appreciated 25 percent against the dollar since January 2002. Historically, an exporter shipping from a weak-currency side has an advantage in strong-currency markets, and can undercut rivals' prices. But strong-currency exporters must cut margins - or raise prices and lose sales.

A consistently strong dollar over the past decade has helped European luxury automakers build a strong presence in North America.

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Automotive Industry

For now, Germans are protected from impact of strong euro.

Automotive News Europe, May, 2003 by Snyder, Jesse

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