Automotive Industry
Industry: Email Alert RSS Feed5 years ago.(May 25, 1998 Automotive News Europe edition )(Brief Article)
Automotive News Europe, May, 2003
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The top stories from the May 25, 1998 edition of Automotive News Europe - and how they developed.
M-B advertisement award
Mercedes spent a lot of money advertising to rehabilitate its A class, which rolled over during a test in Sweden in October 1997. One advertisement, in Denmark, depicted an upside-down A class and asked, "Can you still trust Mercedes-Benz?"
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* The campaign was meant to reassure buyers after the A class crashed in the "elk test." The Danish advertisement won first place in a competition against 500 rivals. Mercedes got a little bit of ...
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