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Industry: Email Alert RSS FeedFord reduces its costs with 'hidden' systems.(News)
Automotive News Europe, June, 2003 by Wernle, Bradford
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Byline: Bradford Wernle
Ford's platform strategy is evolving out of the company's desire to cut costs by spreading its technology across as many brands as possible.
Ford product developers like to talk about systems and technologies rather than platforms. The idea is to share systems in areas that customers can't see and feel, and differentiate the brands in areas they can.
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"Their approach is to basically define a platform more loosely than you would normally do and share the basket of components across all the brands and models," said Nigel Griffiths of Global ...
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