Fewer products, bigger products.(Heinz Pfannschmidt of Visteon Corp.'s operations in Europe)(Interview)

Automotive News Europe,  June, 2003  by Chew, Edmund

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Byline: Edmund Chew

By focusing on fewer product lines Visteon expects to boost European sales more than 40 percent by 2005 to $4.1 billion (E3.6 billion).

The 2005 growth target "is already 95 percent covered by orders," said Heinz Pfannschmidt, president of Visteon Corp. in Europe and South America. Not counting business with Premier Automotive Group brands, Visteon's volume with its former owner Ford is expected to stay at about $2 billion.

Pfannschmidt says that Visteon has achieved its European growth with a more in-depth focus on fewer product areas. When ...

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