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Innovation is key at Peugeot.(News)

Automotive News Europe,  June, 2003  by Soares de Oliveira, Paulo

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Byline: Paulo Soares de Oliveira

Although it will compete in a shrinking segment, Automobiles Peugeot has high hopes for the 406 replacement that will be go on sale in the first half of next year.

Frederic Saint-Geours, CEO of Automobiles Peugeot, acknowledged that sales are slowing for the Renault Laguna, Citroen C5, Ford Mondeo and other rival models in the upper-medium segment. He also agreed that many traditional buyers of upper-medium models are now choosing

compact minivans or lower-luxury vehicles instead.

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But Saint-Geours said: "If we can introduce ...

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