Automotive Industry
Industry: Email Alert RSS FeedFord versus Fiat; Ford is Italy's No. 2 automaker - with no thanks to the Italian government or the Agnelli family.(Ford 100)
Automotive News Europe, June, 2003 by Ciferri, Luca
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Byline: Luca Ciferri
Ford's journey to the No. 2 sales spot in Italy has been a rocky road, beset by dead-ends and near misses.
Europe's second biggest car market after Germany has always been a tantalizing prospect for the world's second-largest automaker.
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But when the first Ford Streetka roadster rolled off the production line at the Bairo Canavese plant in northwestern Italy earlier this year, it became the first Ford passenger car fully produced in Italy. And Ford is not even building the car. Pininfarina is. Previous Fords built in Italy were either assemblies of kits ...
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