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Automotive News Europe, June, 2003 by Saint-Seine, Sylviane de; Treece, James
Wholesale target for Mitsubishi
TOKYO - Mitsubishi aims to control 70 percent of its European wholesale distribution as a mid-term target, Mitsubishi President and CEO Rolf Eckrodt said.
Mitsubishi currently controls 47 percent, after taking over its German wholesaler. "Others are in negotiation," Eckrodt said.
He declined to specify which markets are targeted, but the 70-percent target implies that such key markets as Belgium, France, Italy, and England are markets where Mitsubishi may look to take control of its wholesale operations.
- James Treece
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