Supplier takes lead role in pushing navigation systems.(Suppliers)(Navigation Technologies)(Brief Article)

Automotive News Europe,  July, 2003  by Chew, Edmund

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Byline: Edmund Chew

Supplier: Navigation Technologies

Innovation: Working directly with dealers and customers

Sales of navigation systems are taking off in Europe, but many consumers still find them a novelty and hard to understand.

"For dealers, navigation systems are not necessarily as easy to sell or as understandable as a sunroof, for instance," said Andrew Little, director of European marketing at Navigation Technologies, the leading global provider of digital maps for systems.

So Navigation Technologies has taken the unusual step of working directly ...

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