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Automotive News Europe, July, 2003
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Ford's Chinese puzzle
With the European launch of the new Ford Focus C-Max compact minivan, members of the motoring press were given handsome Ford centenary coffee mugs decorated with a large "100" logo and a proud company message, Ford of Europe having ordered 1,000 for the press.
Thousands more coffee mugs will go into public circulation since the item is available through the Ford merchandising catalog.
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The origin of the mugs? On the base is stuck a paper disc with "USA" printed on it. But when the disc peels off, a new message appears in the glaze ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »